Phrasewise English Learning iPhone and Android app



I was asked to do a UX review and help steer the design of Phrasewise, an English learning app. The app was already working well and looking really nice, but had some inconsistencies in the UI metaphor and was lacking the warmth and personality of the character animations that were the main feature of the app.

I ended up tweaking and re-drawing most of the app to give the styling a consistent voice. Some of the more novel interface concepts, which testing had shown were a bit too trixy, were replaced with more standard UI that users would be familiar with from native apps.

The app will launch in the next couple of months.

See some of the content and animations here